PGA of Canada Podcasts

Inspiring Change, Motivating Individuals, and Motivating Your Team with Tom Schellenberg

Tom Schellenberg, General Manager with Deer Ridge Golf Club in Kitchener, ON shares his vision in inspiriing change and motivating your operational team to success. Tom shares how they have incorporated not just what we see as traditional core values to deliver operational success, but the development of core values which define who they are as people and as an operation. Tom discusses his role as a Chief Energizing Officer focuses on four key areas of excellence: 1) Finding your Passion   2) Knowing What's Right   3) The Power of Though   4)When you are scared of something, move towards it.

Being a millenial himself, Tom has a unique way of managing this very challenging demographics of new employees at our operations. Tom is an engaging young professional leading the way at Deer Ridge and in the industry. His innovative style of leadership pushes his staff to strive for success in every realm of their day to day business.

 

Create Experience People Want to Talk About

In this podcast, the PGA of Canada connects with Miklos Breitner from Golf Business Monitor and Frank Eliason, a social media expert related to customer experience. Frank discusses how his book, @YourService is still relate-able and can used in the golf industry. Emotional touchpoints are key to today's customer and even more important for the golf professional to make it easier for today's customer to be able to share their experiences. Don't miss this great podcast where Frank will challenge PGA professionals o to change their business model to attract more clients and golf club members.

About Frank Eliason
Frank Eliason is an American corporate executive and author. Referred to as "the most famous customer service manager in the US, possibly the world" by BusinessWeek. Eliason is best known for developing the use of social media in the practice of customer relations.
After a brief career in retail, Eliason worked for Vanguard Investments and the now-defunct Advanta Bank. He joined Comcast as Executive Support Manager in 2007 during a period of high-profile public relations issues. In 2008, Eliason, as part of the team selected to address the issues, created the Twitter account @ComcastCares and began directly responding to customer complaints, which positively impacted the public perception of Comcast.Eliason, who interacted with more than 10,000 Comcast customers via Twitter, was the subject of significant press attention; he was featured in the Wall Street Journal, ABC News, Wired, the Washington Post, BusinessWeek, Forbes and the Philadelphia Inquirer, among other publications, and became known as "Famous Frank" inside Comcast.

In July 2010, Eliason left Comcast to become Global Director of Social Media at Citi. At Citi, Eliason was recognized by trade magazine Bank Technology News as one of the Innovators of the Year (2011 and 2012), and in 2013 he was named by the Holmes Report as one of the 25 top innovators in the public relations industry. Eliason was named executive vice president, US digital and customer experience for Zeno Group in October, 2015.

Career Progression in the Golf Industry

PGA of Canada Professional Rich Morel shares his personal take on not getting 'stuck' in your career and how to progress to the next level in your career. In this podcast, Rich talks about his 'go-to's' for his own personal and professional growth, both in and out of the industry. How can you use Disney to build your career?
Many professionals in the industry struggle with taking a leap into a new and bigger role and Rich did just that. From growing up in the backshop to running corporate events for two years and eventually into his first Head Professional position at Deer Ridge, Rich shares this pathway and offers his insights for fellow members looking to make that next move.

Five Ways To Increase Your Golf Course Marketing Footprint

In this podcast, we sit down with Rodney, Duncan, and Brian from Strong Coffee Marketing. What are some of the simple things you can do? Are you on Google Maps, or is it accurate? Why not #GoogleMyBusiness? Many people tend to look at reviews online and then narrow their choices from there, how do you compare to other courses in your area? Many people aren't even aware of what kind of reviews are out there about their own golf course. Brian discusses strategies to manufacture reviews. As important as it is to have reviews, they are not always positive so its important to have strategies to respond accordingly. Listen to the full podcast and capture the full five ways to increase your golf course marketing footprint.

To contact Strong Coffee Marketing directly, visit https://strongcoffeemarketing.com

Top Tips as a New Head Professional

Rich Morel, Head Professional at Deer Ridge Golf Club in Kitchener, Ontario, shares his top fives tips as he transitioned into his first job as a Head Professional in the industry.

Breaking Consumer Barriers

In this podcast, we sit down with Rodney, Duncan, and Brian from Strong Coffee Marketing to discuss rethinkng your golf course marketing strategy - breaking consumer barriers. Instead of telling people why they should come to our golf course, we forget this other side of the market in why don't people come to your golf course? Why are they going elsewhere? We discuss what the perception is of your golf course and how can you change the perception, if needed? We need to shift to a focus of educating your customer to the value of what you are offering and with so many platforms available to do that now, what are you doing to educate and communicate?

To contact Strong Coffee Marketing directly, visit https://strongcoffeemarketing.com

Building a Career Plan - A PGA Case Study

In this podcast, Jim Carlisle from Western Management Consultants brings us a real life scenario of a PGA member developed and implemented a career plan into one of the premier jobs for teaching professionals in Canada. Jim takes us through the twists and turns one can take in this pathway and how we ultimately identify our aspirations for the ideal job and how it may come when we least expect it. This podcast was designed to connect the three career planning articles written by Jim for PGA of Canada members on our website (www.pgaofcanada.com) in getting out of the rut of your career, networking in the industry, and developing a career plan, all brought to life in this 20 minute podcast.

Jim brings 35 years of Executive Searchand HR Management consulting experience to hisrole as Senior Advisor of WMC. Jim specializes inexecutive search and coaching top level executives.He works primarily with small and medium-sizedcompanies in the private sector, as well asprofessional services firms and not-for-profits. He isc o - author, with Alex Gill, of the book, “A.I.M. – Achieve,Inspire, Make a Difference”, published by Wiley & Sons. The bookmaps out the personal and career success program that the authorsdeveloped over years of hard-won business and life experience.

Attracting the Connected Customer

In this podcast, Miklos Breitner from Golf Business Monitor shares his experiences in creating the best customer service experience possible. Miklos defines who the connected customer is and how having a mobile mindset at your golf club is integral to satisfying the customer experience. He also discusses the importance your staff has in creating a positive customer experience and shares unique ideas he has seen at other successful golf club. Finally, Miklos shares the concept of journey mapping and how creating this platform at your club can attract new golfers to the game and at your facility.

About Miklos Breitner
Miklós Breitner is the Founder and CEO of Golf Business Monitor, a golf business blog since 2009 which covers the latest business challenges and initiatives of the golf industry focusing on golf club management and marketing, golf tourism and golf equipment.
Miklós is providing advisory services to owners and developers of golf properties and golf equipment manufacturers.
He is also publishing in Golfclubmanagement.net, Golfshake.com. Golfindustria.es and Pgae.com.
Golf Business Monitor, is an official media partner of the PGAs of Europe.

Using Learning to Play Better

Dr Tim Lee discusses the play specific practice concept and the idea of teaching things that make your students play better on the course, rather than being better on the range.

Every Shot Must Have a Purpose

Dr Tim Lee sits down with PGA of Canada Class "A" member in a series on motor learning in golf. In this podcast, Dr Lee discusses creating optimal learning environments in a golf lesson, learning vs. performance, and the great debate of block vs. interweave (random) practice.