PGA of Canada Podcasts

'We Welcome Everybody' Mindset Proves to Grow the Game

As the General Manager and Director of Golf at Revelstoke Golf Course, Dean Jackson takes the concept of growing the game to a whole new level and truly digs into it to improve his bottom line. During his time at Revelstoke, Dean has revolutionized golf in his community, increasing junior members from from 16 to 117 and intermediate memberships to 141 in 2016 to 280 in 2020 and is closing in on 300 for the upcoming season. Jason Logan from SCOREGolf gets down to what type of mindset it took to make this type of change and how other golf professionals can do the same.

Creating Your Micro-moments with Jeannie Walters

In our 60th PGA of Canada podcast, PGA Head Professional Kate Weir is joined by Ted Talk speaker and CEO/Founder of Experience Investigators™ by 360Connext, Jeannie Walters. Kate and Jeannie expand on Jeannie's keynote presentation at the 2021 Tee Talks Live Digital Series and will uncover topics like how you can resolve your club or facilities micro moments, taking a proactive approach to build trust with your customers, supporting your seasonal employees at golf courses to live your customer promise, how to handle reviews on your club or facility, and so much more.

As part of this podcast, sign up for free downloadable tools to help create a CX Mission and more at YearOfCX.com by visiting www.experienceinvestigators.com.

Part 8 - Your Value - Your Personal Brand

In the final episode of this eight part series, Brian and the gang focus on your personal brand. People do business with who they know, they like, and they trust. What is your personal brand? What are some of the top tips you can use to build your personal brand and grow your business?

Part 7 - Getting Your Message Out

How do you get your message out to your consumer? This podcast, Strong Coffee Marketing, focuses on how to select the right channel for your audience, understanding where your audience 'hangs out', and understanding your consumer personas.

Part 6 - Solving Your Clients Problems

Now that we have a sense of who our consumers are and what makes them tick from the last episode, Brian and the gang look for solutions into what each consumer is looking for and what the value YOU bring as a PGA professional to the consumer.

Part 5 - Common Golf Client Personas

In Part 5 of this 8 part series, our friends at Strong Coffee Marketing discuss the common client personnas you see everyday in the golf industry.

Part 4 - What Makes Your Customers Tick

Part 4 of the Value of PGA Professional with Strong Coffee Marketing focuses on your customers - knowing your customer and know what makes them tick to ultimately increase your bottom line.

Transitioning Adults to Coaching Programs

Want to champion the idea of coaching to your adult students that are more familiar with traditional instruction?   Today’s guest Sarah Dant has made that transition with her target market of adults, typically 60+ who now love the coaching programs she’s put together.

 

We’ll talk about why Sarah avoids using the words clinic and instruction and how’s she’s been able to build an amazing culture at her club.

 

If you feel intimidated by launching a new coaching program for your students Sarah shares the first steps she took 3 years ago.  It’s a practical example you can look to if you’re thinking  about starting a group coaching for students like Sarah has.

 

ABOUT SARAH DANT

Since 2006, Sarah Dant has taught at Royal Poinciana Golf Club in Naples FL over the winter months and The Golf Club of Tennessee during the summer.

 

Over the past 15 years her coaching philosophy has progressed with influence from Dr Rick Jensen, Henry Brunton, Pia Nilsson, and Lynn Marriott.  Today she spends the majority of her week conducting small group coaching sessions and working with individuals on their personalized programs. 

Part 3 - Building Customer Personas

In part two of this series, Strong Coffee Marketing shares how you can build your customers personas.

PART 2 - Ways to Add Value For Your Customers

In part two of this series, Strong Coffee Marketing talks about the age old question....how can you as a PGA of Canada professional add more value to your customer base.