PGA of Canada Podcasts

Part 5 - Common Golf Client Personas

In Part 5 of this 8 part series, our friends at Strong Coffee Marketing discuss the common client personnas you see everyday in the golf industry.

Part 4 - What Makes Your Customers Tick

Part 4 of the Value of PGA Professional with Strong Coffee Marketing focuses on your customers - knowing your customer and know what makes them tick to ultimately increase your bottom line.

Transitioning Adults to Coaching Programs

Want to champion the idea of coaching to your adult students that are more familiar with traditional instruction?   Today’s guest Sarah Dant has made that transition with her target market of adults, typically 60+ who now love the coaching programs she’s put together.

 

We’ll talk about why Sarah avoids using the words clinic and instruction and how’s she’s been able to build an amazing culture at her club.

 

If you feel intimidated by launching a new coaching program for your students Sarah shares the first steps she took 3 years ago.  It’s a practical example you can look to if you’re thinking  about starting a group coaching for students like Sarah has.

 

ABOUT SARAH DANT

Since 2006, Sarah Dant has taught at Royal Poinciana Golf Club in Naples FL over the winter months and The Golf Club of Tennessee during the summer.

 

Over the past 15 years her coaching philosophy has progressed with influence from Dr Rick Jensen, Henry Brunton, Pia Nilsson, and Lynn Marriott.  Today she spends the majority of her week conducting small group coaching sessions and working with individuals on their personalized programs. 

Part 3 - Building Customer Personas

In part two of this series, Strong Coffee Marketing shares how you can build your customers personas.

PART 2 - Ways to Add Value For Your Customers

In part two of this series, Strong Coffee Marketing talks about the age old question....how can you as a PGA of Canada professional add more value to your customer base.

Part I - Value for Golf Professionals

In this eight part series, Strong Coffee Marketing discusses the value of a PGA professional in the golf industry. Tune into this first episode for an introduction to the invigorating and inspiring series.

Communication is a Bridge

In this episode, PGA Professional Kate Weir talks with the dynamic, funny, and energetic Shawnee Harle. Shawnee expands on a previous piece she wrote for the PGA of Canada on communication practices, relevant both in sport and business. They discuss four major communication styles with the pros and cons of both, self awareness in coaching and CEOs, the pitfalls that destroys team chemistry and morale, and much more.

Shawnee holds a Masters Degree in Coaching Studies and is a two-time Olympian as the former Assistant Coach for the Canadian Women’s Basketball Team. She has over 25 years of elite coaching and leadership experience including the Rio Olympics in 2016, the Atlanta Olympics in 1996, World Championships in Australia and Turkey, Pan Am Games in Toronto, FIBA Americas in Brazil and Argentina, and the World University Games in China. Team Canada is currently ranked #5 in the world, their highest ranking ever.

Shawnee was the Head Coach at the University of Calgary for 18 years. She joined UC after coaching at Brandon University for two seasons. Prior to that, she served as an Assistant Coach for the University of Victoria for three years as a full time student at the National Coaching Institute.

Back in the day:) Shawnee was a basketball student-athlete at the University of Victoria and a member of two CIS National Championship teams led by coaching legend Kathy Shields. Recently, she worked for Basketball Alberta as the Director of Coaching Development and the Technical Director. Today she is a Master Coach Developer and Master Learning Facilitator for the National Coaching Certification Program where she trains and mentors both advanced and novice coaches from all sports.

Since winning matters not only in sport but also in business, Shawnee has become a sought after corporate coach, life coach, mental toughness coach and motivational speaker. Her vast experience in the elite world of sport transfers directly to the boardroom where success is talent oriented and people driven. She is currently training corporate managers to become wise and insightful while leading their team to winning results.

What Millenials Want in Golf

In this podcast, PGA of Canada member Kate Weir sits down with Kris Hart and NextGenGolf team to discuss initiatives and drivers for millennial in golf. How do we attract more millennial? What do they look for in social engagements? And so much more.

Leadership off the Court with Geno Auriemma

Geno Auriemma is an 11 time NCAA Champion, won eight national Naismith College Coach of the Year awards and was head coach of the United States women's national basketball team from 2009 through 2016, during which time his teams won the 2010 and 2014 World Championships. In this podcast, Geno sits down with PGA of Canada member Kate Weir to discuss millennial, trends in young athletes, getting the best out of our youth, and challenges over his tenure as one of the most successful coaches in college sport. 

The Mindset Behind Developing Highly Effective Junior Programs

If you feel like your members or students aren’t responding to your offers anymore, in this episode you’re going to learn an amazing set up for a workshop that anyone can implement and create a lot of buzz around your course.

 

It’s all about exposing your students to unique viewpoints or specialists outside of your own whether that’s fitness, mental game, short game, or just an instructor that works a little differently than yourself.

 

Instructor Tony Ruggiero shares his structure for a half day workshop, the pricing, and how it’s going for his students so far.

 

ABOUT TONY RUGGIERO

 

Tony is the Director of Instruction at the Country Club of Mobile as well as the Lead Instructor for The Dewsweepers Performance Academy at Sheraton Bay Point Resort in Panama City Beach Florida. Tony’s notable students include PGA Tour Players Smylie Kaufman, Lucas Glover, and Zack Sucher; Web.com Tour Players Sam Love, Tom Lovelady, Robby Shelton and Wilson McDonald. Tony has had students appear on the 2014 and 2016 US Walker Cup Teams, and he currently has 7 players playing in the Southeastern conference. Tony has been the host of the Dewsweepers Golf Show on XM/Sirius PGA tour radio as well as terrestrial radio stations throughout the South for over decade!

 

In 2017 Tony was named Golf Magazines “Top 100 Instructors in America” as well as Callaway’s Top 50 Elite Junior Coach in 2016 and 2015. In 2016 Tony was ranked the #2 teaching instructor in the state of Alabama by Golf Digest. In 2013 Edwin Watts recognized Tony as a Top Instructor.