'We Welcome Everybody' Mindset Proves to Grow the Game

As the General Manager and Director of Golf at Revelstoke Golf Course, Dean Jackson takes the concept of growing the game to a whole new level and truly digs into it to improve his bottom line. During his time at Revelstoke, Dean has revolutionized golf in his community, increasing junior members from from 16 to 117 and intermediate memberships to 141 in 2016 to 280 in 2020 and is closing in on 300 for the upcoming season. Jason Logan from SCOREGolf gets down to what type of mindset it took to make this type of change and how other golf professionals can do the same.