PGA of Canada Podcasts

Breaking Consumer Barriers

In this podcast, we sit down with Rodney, Duncan, and Brian from Strong Coffee Marketing to discuss rethinkng your golf course marketing strategy - breaking consumer barriers. Instead of telling people why they should come to our golf course, we forget this other side of the market in why don't people come to your golf course? Why are they going elsewhere? We discuss what the perception is of your golf course and how can you change the perception, if needed? We need to shift to a focus of educating your customer to the value of what you are offering and with so many platforms available to do that now, what are you doing to educate and communicate?

To contact Strong Coffee Marketing directly, visit https://strongcoffeemarketing.com

Building a Career Plan - A PGA Case Study

In this podcast, Jim Carlisle from Western Management Consultants brings us a real life scenario of a PGA member developed and implemented a career plan into one of the premier jobs for teaching professionals in Canada. Jim takes us through the twists and turns one can take in this pathway and how we ultimately identify our aspirations for the ideal job and how it may come when we least expect it. This podcast was designed to connect the three career planning articles written by Jim for PGA of Canada members on our website (www.pgaofcanada.com) in getting out of the rut of your career, networking in the industry, and developing a career plan, all brought to life in this 20 minute podcast.

Jim brings 35 years of Executive Searchand HR Management consulting experience to hisrole as Senior Advisor of WMC. Jim specializes inexecutive search and coaching top level executives.He works primarily with small and medium-sizedcompanies in the private sector, as well asprofessional services firms and not-for-profits. He isc o - author, with Alex Gill, of the book, “A.I.M. – Achieve,Inspire, Make a Difference”, published by Wiley & Sons. The bookmaps out the personal and career success program that the authorsdeveloped over years of hard-won business and life experience.

Attracting the Connected Customer

In this podcast, Miklos Breitner from Golf Business Monitor shares his experiences in creating the best customer service experience possible. Miklos defines who the connected customer is and how having a mobile mindset at your golf club is integral to satisfying the customer experience. He also discusses the importance your staff has in creating a positive customer experience and shares unique ideas he has seen at other successful golf club. Finally, Miklos shares the concept of journey mapping and how creating this platform at your club can attract new golfers to the game and at your facility.

About Miklos Breitner
Miklós Breitner is the Founder and CEO of Golf Business Monitor, a golf business blog since 2009 which covers the latest business challenges and initiatives of the golf industry focusing on golf club management and marketing, golf tourism and golf equipment.
Miklós is providing advisory services to owners and developers of golf properties and golf equipment manufacturers.
He is also publishing in Golfclubmanagement.net, Golfshake.com. Golfindustria.es and Pgae.com.
Golf Business Monitor, is an official media partner of the PGAs of Europe.

Using Learning to Play Better

Dr Tim Lee discusses the play specific practice concept and the idea of teaching things that make your students play better on the course, rather than being better on the range.

Every Shot Must Have a Purpose

Dr Tim Lee sits down with PGA of Canada Class "A" member in a series on motor learning in golf. In this podcast, Dr Lee discusses creating optimal learning environments in a golf lesson, learning vs. performance, and the great debate of block vs. interweave (random) practice.

The Importance of the First Touchpoint

Mark Marshall, Manager of Coaching from the Ontario Soccer Association joined the PGA of Canada podcast series to talk about the importance of the first touch point in increasing customer satisfaction. Mark delivers a number of in-person coach training sessions as part of the National Coaching Certification Program and has become a master at creating that optimal experience for new and experienced coaches in all sports. In this podcast, Mark tells us about crossing off an item on his personal 'bucket list' to try fly fishing for the first time and how the experience from that teacher turned him away from that leisure activity forever. Leisure dollars are carefully managed for families in today's economy and the importance of making a personal connection and not afraid to make mistake with those you work with has never been higher in our industry.

Rich Morel Shares Retail Best Practices

PGA of Canada Head Professional Rich Morel sits down with the PGA to discuss his new and innovative retail practices. Rich discusses using mentors in the retail landscape, surrounding yourself with a successful team at the club and using this team to drive sales in a unique way. Rich also discusses visual merchandising and how he has used a local college to help build new practices into his retail practice and so much more.

Sport Psychology Coaching in Golf with Dr Penny Werthner - Part II of II

In this podcast, Penny talks to PGA of Canada Class "A" Member Mike Martz on visualization in golf, how to prepare your athletes for distractions when competing at a high level of competition, and what it means to set meaningful goals and the positive, and negative impacts they can have on performance.
Dean of the Faculty of Kinesiology at the University of Calgary, Dr. Penny Werthner is considered one of Canada’s most distinguished consultants in the field of sport psychology and recognized as one of the Top 20 Most Influential Women in Sport and Physical Activity by the Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS). Werthner has more than 30 years of distinguished experience in sport psychology consulting, sport-related management consulting, program management, and academic leadership.

Sport Psychology Coaching in Golf with Dr Penny Werthner - Part I of II

In this podcast, Penny talks to PGA of Canada Class "A" Member Mike Martz on self awareness with athletes - what it means for an athlete to understand themselves. Penny discusses how individualized athletes are and that every athlete has different nuances that can impede their performance. They also define focus as it relates to performance and how we can train to improve focus for golfers.
Dean of the Faculty of Kinesiology at the University of Calgary, Dr. Penny Werthner is considered one of Canada’s most distinguished consultants in the field of sport psychology and recognized as one of the Top 20 Most Influential Women in Sport and Physical Activity by the Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS). Werthner has more than 30 years of distinguished experience in sport psychology consulting, sport-related management consulting, program management, and academic leadership.

Setting Up Your Pro Shop with Lesley Hawkins

Lesley Hawkins, Brand Director for Adidas Golf and Ashworth. She will share some insights on setting up a successful pro shop, including layout options, trends of your customer base, exterior and interior display, lighting and fixture, optimizing your checkout area, and much more.