PGA of Canada Podcasts

A New Season Upon Us

In this episode, radio host in Calgary Bruce Dowbiggen sits down with 2017 PGA of Canada Teacher of the Year, Paul Horton. They discuss preparing for the new season - guideance on purchasing new equipment as a customer, assessing Canadian PGA and LPGA players, and much more.

The State of Retail and Consumers with Alan Carter and Dionco

This podcast will dive into business of retail and the impact on our business and gives us some ideas on how we can may changes to stay relevant and thrive. James will talk about business disrupters - why you should know who they are and what they are doing.

Marketing to Long Haul and Short Haul Audiences

Working to Success - Learning from Paul Horton

2017 Ben Kern Coach of the Year, Paul Horton will explore everything from inner game of golf, innovation in equipment, and the influencers who shares Paul's approach. In this episode we learn more about Paul and his background that led him to being named a Top 50 Golf Instructor in America and PGA of Canada Teacher and Coach of the Year. Paul also discusses the impact George Knudsen, Ben Kern, Moe Norman, and others had on his career,  learning from a sport psychology in his father, and career moves he made to lead to his successful career as a teacher and coach amongst many other topics.

Customer Service Excellence with Andrew Steep

  2017 Murray Tucker Golf Professional of the Year Andrew Steep sits down with longtime friend and mentor George Sigurdson, Founder and President and Founder of Sigurdson Financial in Winnipeg, MB. Andrew and George discuss customer service excellence within the industry, outside the indusrtry, and key learnings to ensure your customer is a return customer. As an avid golfer, George shares his experience as a customer in the industry and areas he sees PGA members can improve the experience from his wealth of experience in the financial sector.

How to Fill Your Elite Junior Program with Will Robins and Cordie Walker

You have an awesome program set up for your junior golfers but how do you get people to sign up?  Learn the marketing strategy Will Robins uses to fill up his Path to College golf program and get the word out about his academy.

 You’ll hear some of the core principles of Will’s program they communicate with parents and juniors so they buy into the entire process.  Looking for a good tagline example?  How about Will’s “Champions in golf and life”

 Struggle when it’s time for the sale and the dreaded “pitch”?  We talk through some solid sales advice and hear an example of how to transition someone from interested to sale.

 

ABOUT WILL ROBINS

 A native of the United Kingdom, Will has been passionate about golf his entire life.

 After sustaining an injury that prevented him from continuing his career playing professionally on tour he began teaching golf lessons. He quickly realized traditional instruction did not work, so he developed the coaching program model and got truly amazing results with his average player dropping 11 strokes in just 10 weeks.

 Will helps golf professionals realize the outstanding results he’s been able to achieve while removing the cumbersome administrative work by implementing RGX’s proprietary software system.

Golf Marketing All-Stars - High Flyers in the Golf Industry

More Effective Teaching & Coaching of Jr Girl Golfers

What keeps younger boys engaged in the game of golf is probably going to be different than the learning environment most beneficial for girls.  Today we talk with Ann Carroll who is the former Development Squad Women’s Coach for Team Canada and now Teaching Professional at Lambton Golf & Country Club about some ideas for becoming a better instructor and coach to junior girls. 

Ann shares a typical training session breakdown and some of the key elements to keep girls engaged during learning and interested in golf and hopefully answering some of your questions like.

• Should you separate body and girls in programming?
• How should you structure a coaching session to keep girls engaged the entire time?
• What are the different motivational factors between boys and girls golfers?
• How to change coaching and teaching based on age of students
• What does an effective jr coaching session look like?


Building Your Person Brand as a Golf Professional

The State of Retail and Our Consumers with Alan Carter and James Dion from Dionco

James Dion, from Dionco is joined with PGA of Canada Professional Alan Carter to discuss the current state of retail and our consumers. Why are so many retailers shutting their doors and does it impact us as retailers in the golf industry? Point of difference is a major concept James sees as an area of growth and opportunity for golf merchandisers and something he goes deeper into with Alan's support. Finally, James shares three megatrends behind the headwinds of the booming world of online shopping and our consumers love for discount shopping and what you can do to overcome or cater to, these growing trends.

James Dion is the founder and president of Chicago-based Dionco Inc. and an internationally known Retail Speaker and Retail Consultant. He is also the Author of the best-sellers Retail Selling Ain’t Brain Surgery, It’s Twice As Hard, Start and Run a Retail Business and The Complete Idiot’s Guide to Starting and Running a Retail Store.

As a Retail Consultant, James has helped hundreds of retailers large and small successfully reposition their retail business, including The Ritz-Carlton Hotel Company, Harley-Davidson Motor Company, Hummer, Bata, The Hat Shack, and Living Well to name a few.