PGA of Canada Podcasts

Getting Real About Launching Your Own Indoor Facility

Learn from 2013 teacher of the year, Rob Houlding as we walk through his evolution of indoor golf facilities and dive into all the details you need to know if you’re thinking of launching your own.  We talk about everything from a set up to just get you started through Rob’s current facility and what his set up looks like today.

First Step: Know your audience!  What do they want and will they be interested in training year round?  Rob's market was (and still is) high performing juniors and elite performers and they were already practicing and playing year round, so adding the indoor facility was a no brainer.

Space and Environment: You control your environment and every aspect of the students experience, make sure to engage and inspire students with your space.  In his first space Rob didn’t pay much attention to the environment and quickly realized it was pretty boring. After that he’s always place an emphasis on making things more “golf like” even though student are indoors. 

Rob shares the exact dimensions and layouts he’s tried over the years and walks through his best suggestions for getting started (plus ideas on budgets as well).

Technology:  We look at what the minimum amount tech Rob recommends and potential budget in place for just getting started with your first facility.  

Business: There’s more revenue that can be generated besides just instruction with an indoor facility.  Rob shares the top ideas that have worked at his different facilities over the years. 

Finance: We run through the numbers and talk about how to make this all work in the real world. 

On the Practice Green with Paul Horton

Welcome to the third episode of "Hit your Second Shot First" with 2017 PGA Teacher of the Year Paul Horton and his close friend, Bruce Dowbiggen. In this episode, Paul and Bruce head to the practice green at Heritoage Pointe Golf Academy for a crash course on Aim Point Putting, Paul's latest news of being affiliated with Golf Channel Academy, a segment of Paul's Pointers, and so much more.

Onto the Teaching Tee with Paul Horton

In this episode, Paul Horton and Bruce Dowbiggin head to the teaching tee - they talk about how to prepare for a season of teaching. Paul provides his insights as PGA professionals prepare for the peak season of providing the best lessons possible to your students. Knowing your student, their background, and who they are to mold your lessons over the summer months. Paul also lists the teachers and books who have influenced his teaching and what he recommends to fellow PGA professionals.

A New Season Upon Us

In this episode, radio host in Calgary Bruce Dowbiggen sits down with 2017 PGA of Canada Teacher of the Year, Paul Horton. They discuss preparing for the new season - guideance on purchasing new equipment as a customer, assessing Canadian PGA and LPGA players, and much more.

The State of Retail and Consumers with Alan Carter and Dionco

This podcast will dive into business of retail and the impact on our business and gives us some ideas on how we can may changes to stay relevant and thrive. James will talk about business disrupters - why you should know who they are and what they are doing.

Marketing to Long Haul and Short Haul Audiences

Working to Success - Learning from Paul Horton

2017 Ben Kern Coach of the Year, Paul Horton will explore everything from inner game of golf, innovation in equipment, and the influencers who shares Paul's approach. In this episode we learn more about Paul and his background that led him to being named a Top 50 Golf Instructor in America and PGA of Canada Teacher and Coach of the Year. Paul also discusses the impact George Knudsen, Ben Kern, Moe Norman, and others had on his career,  learning from a sport psychology in his father, and career moves he made to lead to his successful career as a teacher and coach amongst many other topics.

Customer Service Excellence with Andrew Steep

  2017 Murray Tucker Golf Professional of the Year Andrew Steep sits down with longtime friend and mentor George Sigurdson, Founder and President and Founder of Sigurdson Financial in Winnipeg, MB. Andrew and George discuss customer service excellence within the industry, outside the indusrtry, and key learnings to ensure your customer is a return customer. As an avid golfer, George shares his experience as a customer in the industry and areas he sees PGA members can improve the experience from his wealth of experience in the financial sector.

How to Fill Your Elite Junior Program with Will Robins and Cordie Walker

You have an awesome program set up for your junior golfers but how do you get people to sign up?  Learn the marketing strategy Will Robins uses to fill up his Path to College golf program and get the word out about his academy.

 You’ll hear some of the core principles of Will’s program they communicate with parents and juniors so they buy into the entire process.  Looking for a good tagline example?  How about Will’s “Champions in golf and life”

 Struggle when it’s time for the sale and the dreaded “pitch”?  We talk through some solid sales advice and hear an example of how to transition someone from interested to sale.

 

ABOUT WILL ROBINS

 A native of the United Kingdom, Will has been passionate about golf his entire life.

 After sustaining an injury that prevented him from continuing his career playing professionally on tour he began teaching golf lessons. He quickly realized traditional instruction did not work, so he developed the coaching program model and got truly amazing results with his average player dropping 11 strokes in just 10 weeks.

 Will helps golf professionals realize the outstanding results he’s been able to achieve while removing the cumbersome administrative work by implementing RGX’s proprietary software system.

Golf Marketing All-Stars - High Flyers in the Golf Industry