Episodes
Friday Oct 28, 2022
“You Da Man/Woman!”
Friday Oct 28, 2022
Friday Oct 28, 2022
In part II of this podcast, host Mark Roe from TSN and Steve Graves from Creative Golf Marketing delve into trends of PGA professionals elevating themselves into the next chapter of their careers. Focused on the transition to becoming a General Manager, Steve uncovers the key aspects to how PGA professionals can make themselves distinguishable and move from a 'generalist' mindset to specializing in certain fields of becoming more business focused. Steve also discusses the importance for PGA professionals to understand golfer/member acquisition and retention. This and so much more in part II of this podcast with the brilliant mind of Steve Graves.
Thursday Sep 29, 2022
What Just Happened & How Do We Maintain The Momentum? with Steve Graves
Thursday Sep 29, 2022
Thursday Sep 29, 2022
Steve Graves, current golf professional and President with Creative Golf Marketing since 1990, stops by the podcast to share his knowledge and expertise on how golf has grown over the past couple years. Steve talks about how to grow and create momentum after the pandemic, how to drive interests in golf and how PGA professionals are a BUY now stock.
Wednesday May 25, 2022
Clear and Concise -The Success Factors Behind Marketing Campaigns with Stefan Cox
Wednesday May 25, 2022
Wednesday May 25, 2022
Stefan Cox, Director of Instruction at the Calgary Golf and Country Club, joins the podcast and talks about how his role has evolved through 5 years at the club, and how he knew coaching and instruction was his passion. Stefan talks about how having a team, with each person having a specific area of expertise is vital for success for the club and promoting your brand. Being clear and concise is Stefan’s key for marketing campaigns, tune in to hear his career and his opinion on the do’s and don’ts in the golf marketing world.
Friday Apr 01, 2022
Creating Marketing Excellence to Junior Golf Programming
Friday Apr 01, 2022
Friday Apr 01, 2022
In the journey of working as golf professional, not everyone takes the same route. In this sitdown with Brian Siddle from Strong Coffee Marketing, Luke Rundell discusses his journey after becoming a pro in 2009 and how he eventually moved away from working at courses, and into running his own business In Alberta, training young golfers.
The last two years saw a spike in golf, as it was one of the only activities that allowed us to see others. Luke goes over how these years have influenced his business with all factors.
He goes over the satisfaction he gets training talented young golfers and helping all his students improve. He likes to think he provides the tools for young golfers to succeed and is even starting to see golfers coming to train and learn the game at the age of 6. Tune in to learn marketing techniques and other tips for running a golf training business in this growing market.
Thursday Mar 17, 2022
Taking Your Teaching to the Next (Business) Level
Thursday Mar 17, 2022
Thursday Mar 17, 2022
In this sit down with Brian Siddle from Strong Coffee Marketing, he is joined by Kyla Inaba from Predator Ridge Golf Resort in British Colombia. This podcast is part of the PGA of Canada Professional Development Series, where all discussions are meant to help improve your life as a golf professional by building your career and give tips to earn a better living. Brian and Kyla discuss her unique journey in golf and how her career progressed.
We also learn about Kyla's Swing Like a Girl is a program, developed for Women to help improve their golf skills from beginners to advanced players. The program has started to gain popularity, not just in BC, but Canada as well. Kyla discusses her involvement with the program and how Predator ridge has adjusted to the last two years.
Wednesday Feb 02, 2022
Building Your Revenue Opportunities in the Teaching Business
Wednesday Feb 02, 2022
Wednesday Feb 02, 2022
Not only is Shawn Clement an exceptional player both right and left handed, but he is also the Director of Development at The Royal Québec Golf Club and the founder/ CEO of Wisdom in Golf, a YouTube channel and website with over 900 instructional videos free to watch for the public. Jason Logan, editor of SCOREGolf, talks with Shawn about his ambidextrous play, how it helps him as a teacher, and the start of his Academy Coaching Career with The Royal Québec Golf Club. Tune in to hear how Shawn uses the science of motor skills, anatomy, and statistics to streamline the process of coaching individuals to find their ideal swing.
Wednesday Nov 10, 2021
‘Making A Difference’ Leadership
Wednesday Nov 10, 2021
Wednesday Nov 10, 2021
We’ve all heard the adage that people don’t leave bad companies, they leave bad leaders. So, for young and aspiring club managers to succeed, building effective leadership skills needs to be a top priority.
For Rob Roxborough, relationships are the currency of how he conducts business, and his leadership style focuses on building and nurturing authentic relationships with not only his team but with everyone that he meets along the way. The human element of leadership is even more essential during today’s unprecedented times than ever before which is why Rob’s ‘making a difference’ leadership style results in him being continually recognized as one of Canada’s most exceptional club industry leaders.
Highlights from this podcast episode that you don’t want to miss:
4:22 – Learn about how Rob was chosen for the role at Magna Golf Club and what attracted the ownership group to him and led them to bring him on board.
11:51 – Find out what inspired Rob to take on his current role at The Pulpit Club and how it compares to his other stops.
18:44 – Uncover the qualities and traits that Rob believes define his leadership style.
27:47 – Hear about if Rob learned to be a leader from being exposed to other great leaders, or if it just came to him naturally.
37:15 – Get Rob’s thoughts on accountability and why it’s an important part of being a great leader.
47:31 – Find out what structured ways there are to communicate the vision of your club to every single member of your team.
53:50 – Learn about the differences between how you manage your “bosses” versus how you manage your team.
59:11 – What advice Rob has for all the future leaders working in our industry today.
About Rob Roxborough
Rob is a 25 Year Member Class "A" Executive Professional of the PGA of Canada and has been the General Manager at The Pulpit Club in Caledon, Ontario since May 2020. Rob was honoured to be awarded the 2020 Executive Professional of the Year by the PGA of Ontario, and was a finalist for the 2020 Dick Munn, PGA of Canada Executive Professional of the Year Award.
Other career highlights and milestones include:
- 2015 – 2020: Executive Director, The National Golf Club of Canada, Woodbridge, ON.
- 2013-2015: Chief Operating Officer (COO), Hamilton Golf & Country Club, Ancaster, ON.
- 2001-2013: General Manager & Executive Professional, Magna Golf Club, Aurora, ON.
- 1999-2001: Director of Golf, Deer Creek Golf and Country Club, Ajax, ON.
- Played events on the Canadian Tour, provincial / sectional events, and PGA of Canada Championships.
- Jacksonville State University, NCAA, 4-year varsity letterman. Alumni member of the JSU College of Business, and Gamecock Club Athletic Association.
- Organized, directed, and facilitated fundraising event featuring President Bill Clinton, Clinton Foundation, Magna Golf Club 2001.
- Organized, directed, and facilitated the inaugural Tiger Woods Invitational, Magna Golf Club 2005 (made for tv event).
- Organized, directed, and facilitated several Scotiabank Charity Challenges 2006-2009, annually featuring Annika Sorenstam accompanied by Natalie Gulbis, Lorie Kane, Alena Sharp and Morgan Pressel and the nation’s top ranked junior girls (all made for tv events).
- Organized, directed, and facilitated three Golf Town charity matches, all made for television events 2008-2010 featuring, David Toms, Sergio Garcia, Ernie Els, J.J. Henry, Tom Watson, Bernhard Langer (all made for tv events).
- 2014- Present, Board of Directors, Mike Weir Foundation mikeweirfoundation.com
- 1999-2000 built from a start-up the Jim McLean Golf Academy at Deer Creek, the #1 ranked golf school program in Canada (National Post) with renowned U.S. based instructor Jim McLean.
To contact Rob directly, he can be reached via email at rroxborough@thepulpitclub.com.
About Golf Industry Guru
Golf Industry Guru is an online education community that helps golf club owners and managers improve their people, their business, and their profits. GIG’s mission is to connect the people with the knowledge to the people who need it and be the number one online educational resource for every person working in the golf industry around the world.
For more information on GIG’s product & services, follow us on social media and please visit us at www.golfindustryguru.com.
For additional details, please contact:
James Cronk
604-889-4707
Monday Mar 29, 2021
'We Welcome Everybody' Mindset Proves to Grow the Game
Monday Mar 29, 2021
Monday Mar 29, 2021
As the General Manager and Director of Golf at Revelstoke Golf Course, Dean Jackson takes the concept of growing the game to a whole new level and truly digs into it to improve his bottom line. During his time at Revelstoke, Dean has revolutionized golf in his community, increasing junior members from from 16 to 117 and intermediate memberships to 141 in 2016 to 280 in 2020 and is closing in on 300 for the upcoming season. Jason Logan from SCOREGolf gets down to what type of mindset it took to make this type of change and how other golf professionals can do the same.
Tuesday Mar 16, 2021
Creating Your Micro-moments with Jeannie Walters
Tuesday Mar 16, 2021
Tuesday Mar 16, 2021
In our 60th PGA of Canada podcast, PGA Head Professional Kate Weir is joined by Ted Talk speaker and CEO/Founder of Experience Investigators™ by 360Connext, Jeannie Walters. Kate and Jeannie expand on Jeannie's keynote presentation at the 2021 Tee Talks Live Digital Series and will uncover topics like how you can resolve your club or facilities micro moments, taking a proactive approach to build trust with your customers, supporting your seasonal employees at golf courses to live your customer promise, how to handle reviews on your club or facility, and so much more.
As part of this podcast, sign up for free downloadable tools to help create a CX Mission and more at YearOfCX.com by visiting www.experienceinvestigators.com.
Tuesday Mar 02, 2021
Part 8 - Your Value - Your Personal Brand
Tuesday Mar 02, 2021
Tuesday Mar 02, 2021
In the final episode of this eight part series, Brian and the gang focus on your personal brand. People do business with who they know, they like, and they trust. What is your personal brand? What are some of the top tips you can use to build your personal brand and grow your business?