“You Da Man/Woman!”

In part II of this podcast, host Mark Roe from TSN and Steve Graves from Creative Golf Marketing delve into trends of PGA professionals elevating themselves into the next chapter of their careers. Focused on the transition to becoming a General Manager, Steve uncovers the key aspects to how PGA professionals can make themselves distinguishable and move from a 'generalist' mindset to specializing in certain fields of becoming more business focused. Steve also discusses the importance for PGA professionals to understand golfer/member acquisition and retention. This and so much more in part II of this podcast with the brilliant mind of Steve Graves.