How I Swim with the Big Fish at INC.com

John regularly writes on the topic of entrepreneurial intelligence and in this podcast shares a very relevant theme to PGA professionals - how to succeed in a highly competitive markplace. John is a contributor to INC.com and competes with celebrity posters such as Tony Robbins, athletes, actors, and others. We often hear "I don't have time for personal branding." But why is it your competitors have the time? Why are you allowing them to gain the competitive advantage? Find out John means when he says you need to HUSTLE in business to succeed and be relevant in your industry and marketplace.

Successful people always take a longterm view - create great content and give away just enough information that your 'customer' wants more. There is no magic bullet - branding is a marathon, not a sprint. Enjoy the podcast, its a great one!

John White is a contributor to INC.com and the CMO and founder of Social Marketing Solutions. He is also a brand ambassador for beBee (a startup social-media site based on affinity networking with 10.5 million global users). White writes at the crossroads of social media, entrepreneurship, startups, and marketing. Last year, he completed his MBA in marketing. White lives with his wife and two daughters in Fort Collins, Colorado.