Eight Essential Steps to Attracting, Leading,and Keeping a Top Performing Team

Not having the right people in your business carries a huge cost in lost sales, inefficiency, and lost opportunity. Donald Cooper has helped thousands of companies around the world attract, lead, and keep a top performing team. Donald earned an undergraduate business degree and an MBA from the University of Western Ontario, followed by 18 18 years at Cooper Canada, the family business. Cooper Canada became one of the world's leading makers of sport's equipment and a Canadian brand icon. At age 43, Donald left the family business, reinventing himself as an award winning fashion retailer. In just three years, Donald fundamentally redefined the customer experience, for which he received seven awards of excellence for marketing, service, and business innovation. Donald now helps companies rethink and reinvent themselves to create compelling customer value, clarity of purpose, and long term profitability. Donald has been inducted into the Canadian Speaking Hall of Fame.